The Kerrygold collaboration proved to be a standout success across both Instagram and TikTok, generating a combined total of approximately 1.59 million views organically.

The collaboration centred around transforming the instantly recognisable Kerrygold aesthetic into a luxury collectible accessory, merging humour, Irish identity and high-fashion craftsmanship into a highly shareable visual concept. The campaign resonated strongly with audiences due the contrast between an everyday household brand and couture-style execution.

The collaboration also showcased the strength of handcrafted crystal work and statement accessories in generating organic engagement, conversation and viral reach across fashion, lifestyle and Irish audiences online.