In collaboration with Jameson Irish Whiskey, Maya Grisham created a bespoke, one-of-a-kind crystal-embellished bottle bag, transforming one of Ireland’s most iconic symbols into a striking sparkling object.

Inspired by the unmistakable silhouette of the Jameson bottle, the design elevates a globally recognised emblem of Irish whiskey into a bold, contemporary statement piece. Meticulously hand-encrusted with over 12,000 precision-set crystals, the bag captures the richness, warmth, and legacy synonymous with Jameson, while reimagining it through a modern, high-fashion lens.

Blending heritage with craftmanship, the piece reflects Maya Grisham’s signature approach of transforming cultural icons into sculptural, wearable art.

Campaign Impact

Displayed at Jameson Bow Street Distillery from April 15th

Hosted Maya Grisham’s first in-person workshop on World Art Day at Jameson Bow Street Distillery.

Guests created miniature crystal-embellished Jameson bottle keychains

Amplified across social and press, celebrating Irish craft and contemporary design